Would the Parent Googling at 3 a.m. Know You Can Help?
Nov 09, 2026
A peek at this month’s Carry-On Collective workshop: Branding for Perinatal Businesses with Mallory Hansen
It’s 3 a.m. and someone is Googling “my baby only sleeps when held” with one thumb because the other arm is, well, occupied.
Meanwhile, you’re a babywearing educator who works with families in exactly this stage. Your latest Instagram post says you offer “individualized babywearing support.” Both things are true.
Would that parent read your post and think, Oh, she can help me?
That’s the kind of question we’re getting into at our next Carry-On Collective workshop.
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Branding Help From a Doula Who Gets It
Branding for Perinatal Businesses with Mallory Hansen of Mama Expanded
Wednesday, November 18 at noon ET / 11 a.m. CT
Live and members-only, inside the Carry-On Collective
Mallory has spent 14 years in brand and creative design and is also a birth and postpartum doula. She understands what it takes to explain your work in a way that’s true to you and makes sense to a family who’s just discovering what you do.
We’ll talk about who you want to reach, what those families are already asking, and how to turn those questions into social media posts that sound like you. We’re also leaving time for Q&A, so members can bring their own questions, like:
“How do I talk about a fit check when families don’t know what a fit check is?”
“What do I post when most of my work happens one on one?”
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How to Get In on the Next One
This is a little peek at what we do inside the Carry-On Collective. We bring in guests who understand the work, talk through real questions with other babywearing professionals, and give each other somewhere to bring the ideas that are still half-formed.
If you read those workshop questions and immediately thought of one you’d ask Mallory, I think you’d like it here. Enrollment reopens January 1, 2027.
