Beyond the Baby Carrier: What Your Clients Are Really Searching For
May 06, 2025
Over the years, I’ve had the privilege of working with countless parents as they navigate the transition into their new roles. I’ve fitted them for carriers, adjusted straps, and demonstrated techniques, but what I’ve truly done is listen. Again and again, I’ve realized that the parents who come to me for help with babywearing are looking for something much deeper than just a comfortable way to carry their baby.
They’re searching for confidence. For validation. For a sense of ease in a world that keeps reminding them how difficult this phase can be.
A baby carrier is a tool, yes, but for many parents, it becomes an extension of themselves—one that helps them step into their new identity. When I help a parent find a carrier that truly fits their needs, I’m not just offering product knowledge; I’m offering them a sense of control, an opportunity to redefine what postpartum looks like for them.
The Unspoken Desires of New Parents
Most of the time, clients don’t say outright what they’re hoping for. Instead, it’s buried beneath their questions, their hesitations, and their excitement. If we listen closely, we start to hear the deeper concerns:
❤ "I want this to feel natural."
Whether it’s feeding, sleeping, or babywearing, parents long for things to fall into place effortlessly. They’ve heard all the stories—how hard newborn life can be, how exhausting and chaotic it gets—but deep down, they hope they’ll be the exception.
❤ "I want to feel like myself again."
The postpartum body shift is real. It’s not just about size or shape—it’s about ownership. So many caregivers fear that their body is no longer theirs, that it belongs to their baby, to feeding, to exhaustion. Babywearing, in many ways, can be a reclamation of movement and autonomy.
❤ "I want to feel included."
Partners and other caregivers often want to help, but aren’t always sure how. They may not be feeding the baby, and they may feel awkward or uncertain about how to comfort them. Babywearing gives them a tangible way to connect. It’s a way to do something—to hold, to soothe, to bond—without needing to guess what’s needed.
❤ "I want to bond with my baby."
They might not say it outright, but parents often worry about whether they’ll feel that instant, magical connection. Some do, but many don’t—and that’s okay. A baby carrier isn’t just a convenience; it’s a bridge to closeness, to touch, to learning each other’s rhythms.
❤ "I don’t want to feel alone in this."
Whether it’s the fear of relationship strain or the isolation of early parenthood, many parents come to us seeking connection—not just with their baby, but with themselves, their partner, and their support system.
❤ "I want a break."
Even when it’s desperately needed, asking for a break can be hard. Many primary caregivers feel guilty stepping away—like they should be able to do it all, like needing rest means they’re falling short. Babywearing offers a solution that feels good for everyone. When another caregiver can wear the baby, the primary parent can step away knowing their baby is safe, close, and comforted.
Meeting Clients Where They Are
What I’ve learned is that my job isn’t just about babywearing. It’s about being a safe space. When a parent works with me, I don’t just hand them a carrier and send them on their way. I help them define what they want out of this phase of life. I listen before I advise. I let them dream before we get practical.
"Because ultimately, helping parents isn’t just about getting a good fit—it’s about making them feel seen, capable, and ready to take on whatever comes next."
Want to Feel More Confident Helping Newborn Parents?
Supporting new parents is about more than just babywearing tips—it’s about making them feel seen, heard, and capable (while also helping them get a carrier on without feeling like they’re wrestling an octopus). If you work with new parents and want to add babywearing to your toolkit, check out our resources and training in our store.
We’ve got courses, guides, and all the good stuff to help you:
- Make babywearing feel like second nature (instead of a puzzle with too many straps).
- Support parents in a way that feels practical, not overwhelming.
- Build your confidence in explaining baby carriers without just saying, "Uh, I think this goes here?"
No previous babywearing expertise needed—just a willingness to learn and support new families in a way that actually makes life easier. Check it out here—it’ll be fun!
Every step you take to support new parents matters more than you know.
